Amazon Marketing Services
is a suite of advertising solutions offered by Amazon that enables sellers, vendors, and brands to promote their products and reach customers on the Amazon platform. AMS provides various advertising formats and targeting options to help businesses increase visibility, drive traffic, and boost sales on Amazon.
Key Advertising Solutions within Amazon Marketing Services:
- Sponsored Products
- Sponsored Brands (formerly Headline Search Ads)
- Sponsored Display
- Video Ads
AMS is a pay-per-click (PPC) advertising platform, which means that businesses only pay when a customer clicks on their ad. This makes AMS a cost-effective way to reach potential customers who are already interested in what you have to offer.
To get started with AMS, businesses must create an Amazon Seller Central account and enroll in the Amazon Brand Registry. Once they have done that, they can create and manage their ads through the Amazon Advertising Console.