Performance Marketing

is a type of digital marketing in which advertisers only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.

Performance marketing is a popular option for businesses of all sizes because it offers several advantages over traditional advertising methods, such as:

  • image Measurable results
  • image Cost-effectiveness
  • image Scalability
There are several different channels that can be used for performance marketing, including:
  • Search engine marketing (SEM): SEM involves running paid search ads on search engines, such as Google and Bing.
  • Display advertising: Display advertising involves running ads on websites, apps, and other digital properties.
  • Social media marketing: Social media marketing involves running ads on social media platforms, such as Facebook, Twitter, and LinkedIn.
  • Email marketing: Email marketing involves sending email campaigns to subscribers.

Key Characteristics of Performance Marketing:

  • image Measurable Objectives
  • image Performance-Based Compensation
  • image Utilization of Digital Channels
  • image Data-Driven Approach
  • image Targeted and Personalized Advertising
  • image Continuous Optimization